QUANTITATIVE AND QUALITATIVE ANALYSIS IN ECONOMICS
ONLINE ADVERTISING CAMPAIGN OF “BOLYARKA VT” BRAND
Boycho Boychev
Abstract: The subject of this study is the online advertising and development opportunities it offers. For this purpose, the paper presents a possible solution for organizing the advertising campaign of a product. In this case the product is beer, “Bolyarka” brand in particular, which is owned by “Bolyarka VT” AD brewery. “Bolyarka” brand has its own updated Internet site, namely www.boliarka.com, and Facebook page with more than 13000 followers. The main objective of the campaign is to increase the number of visits and traffic towards the two pages by reaching the target audience of the brand. For this purpose, the campaign will use banner advertisements based on “impressions” on various Internet sites, which provide both information and entertainment.
Keywords: online advertising, banner, “Bolyarka VT” AD
Published: p. 155-161
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