QUANTITATIVE AND QUALITATIVE ANALYSIS IN ECONOMICS
APPLICATION OF THE PEST ANALYSIS FOR STRATEGIC PLANNING OF REGIONAL DEVELOPMENT
Elka Vasileva
Abstract: The report presents the capabilities of the PEST analysis as a part of the methodological tools for exploring the environment of the region. The specific example analyzes the main group of factors influencing the development of the region and its constituent territorial units. The report also critically evaluates the advantages and weaknesses of the qualitative analysis method and its use in the process of strategic planning of regional development.
Keywords: external environment, PEST analysis, strategic regional planning.
Published: p. 223-229
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