49^th International Scientific Conference 2018

EVOLUTION OF METHODOLOGY FOR ORGANIZATIONAL CREATIVITY: AN APPLICATION IN SERBIA

Maja Strugar Jelača, Radmila Bjekić, Bojan Leković

Abstract:  This article describes the measurement scale for analyzing creative organizational climate. The main aim of the article is validation and application of the measurement scale in the context of the Republic of Serbia. This measurement instrument was developed combining two methodologies by authors Amabile and Ekvall from 1996. For the aim of this reaserch, we conducted reliability analysis using Cronbach alpha, as well as exploratory factor analysis to identify crucial organizational factors which encourage employees’ creativity. The measurement instrument was applied to a sample of 145 employees from different organizations at the territory of the Republic of Serbia. The results indicated six crucial factors of importance for development of creative organizational climate like: experimental culture, flexible management system, variability and diversity, motivation for higher achievements, free resources and proactive business atmosphere.

Keywords:  creativity, creative climate, Amabile, Ekvall, EFA

Published: February 12, 2019.  p. 213-222   PDF