QUANTITATIVE AND QUALITATIVE ANALYSIS IN ECONOMICS
USING STRATEGIC MANAGEMENT TOOL FOR IDENTIFYING FACTORS THAT AFFECT WOMEN’S ENTREPRENEURSHIP: PEST ENVIRONMENTAL ANALYSIS IN THE GLOBAL CONTEXT
Danijela Stošić Panić
Abstract: The paper focuses on factors from general environment that are considered to be important for entrepreneurial activity of women. Reviewing the relevant literature, the paper highlights the environmental variables that are found to be significant predictors of women’s entrepreneurship. All these determinants are analyzed within the framework of a well-known strategic management tool, the PEST analysis. By identifying the most important factors in the field of political and legal, economic, social and technological area of the general environment, the paper may contribute to the efforts to define properly oriented measures for stimulating women’s entrepreneurship.
Keywords: strategic management, environmental analysis, entrepreneurship, gender
Published: p. 203-212
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