QUANTITATIVE AND QUALITATIVE ANALYSIS IN ECONOMICS
MARKETING MIX SPECIFICATION OF CONSULTANCY ORGANIZATIONS IN THE PROCESS OF UTILIZATION OF RESOURCES FROM THE EU FUNDS
Tsanko Stefanov
Abstract: The appearance of Bulgarian enterprises on the European market gives many advantages, but also places much more demands on their activity. After Bulgaria became a member of the European Union, Bulgarian organizations from the public and private sectors were given the opportunity to benefit from the utilization of resources from the European funds. This happens on a project basis, and the preparation of a good project proposal is the basis for the subsequent utilization of funds. Here comes the role of consultancy organizations that support the process of project preparation and management. This paper presents the specifics of the marketing policies they conduct, revealing other aspects of their activity and, also, a short overview of the programs available for the application.
Keywords: European programs, consultancy organizations, marketing mix
Published: p. 193-202
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