QUANTITATIVE AND QUALITATIVE ANALYSIS IN ECONOMICS
CONSUMER DECISIONS IN RETAIL STORES
Penka Goranova
Abstract: Customer relationships are built at different levels when selling goods and services, and managing them in terms of trade can be viewed as a complex dynamic and psychological function of any trade organization. This can be seen not only as an element of any organization’s management, regardless of its purpose, but also as a process of two parties’ declaration of intention regarding an object in which both parties are interested, but with a radically opposite view – the buyer is interested in a lower price, and the seller in the highest possible price. In this sense, sales are a relationship with customers in the exchange of goods or services. The purpose of this paper is to present the types of consumer decisions, the ranking of individual stores in the retail network and to outline the prospects of their development.
Keywords: consumer solutions, personal use, user behavior, business network, business premises
Published: p. 175-183
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